We and/or our service providers collect IP (Internet protocol) addresses from all visitors to the website and other related information such as browser type, operating system, page requests and an average time spent visiting our website.
This information is only used to enable us to understand our site’s activity and to improve and monitor the website.
Tracking Tags, Web Beacons and Cookies
Our site uses a technology called ’web beacons’ and ‘tracking tags’. These systems allow us to understand which pages you frequent on our site. Tracer tags like these are utilized to help us learn how we can tailor and optimize our website for yourself and other site visitors.
Our website utilizes a technology known as ‘cookies.’ Cookies are essentially pieces of data that sit on your hard drive so we can recognize you again when you return to our site.
We utilize cookies on the sections of our site in which you are prompted to log in or have boxes which are customizable. In the event that you have registered on our site, these cookies will allow us to identify who you are and which browser you are using and will allow us to recognize that you have previously visited the site and it is may be necessary to access your account information (which is automatically stored on our computers) in an effort to personalize services and deliver products.
Cookies provide us and our service providers with information pertaining to your utilization of our site (e.g: which sections of the site you have frequented) that will then be used to personalize our site in accordance with your designated interests and preferences.
Our site is not designed to respond to ‘do not track’ signals that are received from browsers.
You may find our advertisements on other websites through the usage of our third parties, such as Facebook. These companies may additionally use web beacons, tracer tags, cookies to report understand certain information surrounding your visits to our site and other sites you visit and/or interact to ads, in order to measure the effectiveness of our marketing campaigns and to deliver the appropriate ads which are relevant to you on and off our website.
If you would like to learn additional information about the collection and use of information by third parties for behavioural purpose. Additionally, if you would like to opt-out of certain third-party cookies or selection what online advertisements you choose to receive, you may do so by visiting the Digital Advertising Alliance of Canada website.
If you would like opt-out of internet-based ads from Google, you may do so here.
We may utilize services from a third party such as Google Analytics to aid us in obtaining and analyzing information about the sections of our site which you frequent. These third parties may use technologies as noted above including: web beacons, web server logs and cookies. This information will be used to improve and evaluate your customer experience and the simplicity and convenience of our website, in addition to aiding us in understanding the specific ways in which you use our site based on your website visits. If you would like further information regarding how Google uses data when on a patterns’ sites or applications, you may do so here.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Facebook offers advertising that targets users based on designed audiences and specific objectives. Facebook collects this data based on provided and approved user parameters.
Alternatively, ads may target you based off of data from your browser through the utilization of algorithms. Facebook may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of ads by going to your Facebook profile, selecting settings, ad, and then making modification in the Ad settings (Ads based on data from partners) by selecting ‘Not Allowed.’
This site may provide you with the opportunity to engage with our content on or through third-party social networking sites, applications or plug-ins. When you engage with our content on or through third-party operated social networking websites, applications or plug-ins, you may allow us to have access to certain information that is associated with your social media accounts (Username, email, name, gender, profile picture) to deliver the content or as a part of the operation of the website, application or plug-in. When you provide information from your social media account, we may utilize this information to personalize your experience on our site and on the third-party social networking websites, applications or plug-ins and to provide you with other services or products you may request.
Third Party Links
Retention and Safeguards
We have applied reasonable administrative, technical and physical measures in an effort to protect the personal information in our custody and control against loss, theft and unauthorized access including the usage, modification and disclosure of information. We restrict access to your personal information on a need to know basis to employees and authorized service providers who need access in order to fulfill their job requirements.
Your online access to your personal information may be protected with a password that you have selected. We strongly discourage you from disclosing or sharing your password with anyone. We will never prompt you for your password via any unsolicited communication (such as phone calls, email, phone calls, or social media messaging systems.)
Our personal information retention processes are meant to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise adhere to legal parameters.
Access to Your Personal Information
You retain the right to access, update and correct inaccuracies in your personal information that we have in our custody and control. This is subject to personal exceptions as prescribed by the law.
You may request access to update, modify and correct inaccuracies in personal information that have in our possession or control by emailing, writing us, or calling us through the contact information as noted below.
We may in turn request certain information for verification purposes in order to properly identify you as the appropriate person seeking access to their personal information records.